From 1st July 2025, Indeed is enforcing a £25/day minimum budget per job post across the UK.
That’s £25 per job—no budget sharing, no campaign pooling. For recruiters and employers used to flexible spend, this is a big shift
What’s Changing?
❌ No more campaign pooling – You must allocate at least £25/day for every job, no exceptions.
📉 Impact on recruitment agencies – No more balancing spend across roles; each ad must now stand alone.
💸 Increased cost barrier – Small businesses may struggle to meet these new thresholds.
What Industry Experts Are Saying
This puts a serious limit on programmatic efficiency. We’ll need to rework how we manage budget across client accounts.”
— Lauren, Performance Marketing Manager, JobMatchedCVs
“We’re already hearing from clients confused about why performance is dropping. This is a big opportunity for leaner, smarter recruitment platforms to stand out.”
— Tom, Head of Talent Strategy
How to Adapt
Use short, searchable titles. Keep salary, location, and bonuses for the description field.
✅ Bad: “Urgent Chef Role – £15/hr + Tips – Start ASAP”
✅ Good: “Chef”
Focus on Salary and Perks
Indeed rewards transparency. Include competitive pay and use relevant benefit tags like:
- Flexible Hours
- Pension Scheme
- Training Provided
Budget Smarter
Set each listing at £25/day or more. Under spending means your ad might never be seen.
💡 Want more control over your hiring cost?
👉 Get CVs from just £6.50 with JobMatchedCVs
Diversify Your Sourcing
Don’t rely solely on Indeed. Build a multichannel approach:
- Try JobMatchedCVs – No ads, just candidates
- LinkedIn searches
- Facebook Jobs & Groups
- Niche UK job boards
Your Competitive Edge
This is your opportunity to stand out. If you can offer speed, cost clarity, and quality candidates, you’ll win the clients and talent others are losing.
Ready to Ditch Daily Budgets?
Want a simpler, more effective hiring solution?
👉 See how it works or view our pricing – no ads, no algorithms, just CVs that match your role.
What is Indeed’s new £25/day minimum in the UK?
From 1st July 2025, Indeed requires UK job advertisers to set a minimum daily budget of £25 per job listing. This means each job must have its own standalone budget — you can no longer share or pool budgets across campaigns.
Why is my job post on Indeed not getting any views or applications?
If your Indeed job ad has a budget lower than £25/day, it may be hidden or receive minimal visibility. Indeed’s algorithm prioritises fully funded listings that meet the new minimum spend requirement.
Are there cheaper alternatives to advertising on Indeed?
Yes — platforms like JobMatchedCVs let you pay a fixed price per candidate profile, starting from just £6.50 per CV. No daily budgets, no bidding, and no hidden fees. View pricing.
Get CVs from just